objections written with a marker pen

Overcoming Sales Objections Like a Pro

January 21, 20251 min read

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." – Zig Ziglar

Introduction:
Hearing "no" is a part of every salesperson’s journey. But objections don’t mean the deal is lost—they’re opportunities to provide clarity and value. This post will show you how to overcome common sales objections and close more deals.

Common Sales Objections

  1. “It’s too expensive”: Highlight ROI and value instead of focusing on cost.

  2. “We’re already working with someone else”: Showcase your unique advantages.

  3. “We don’t need this right now”: Emphasize the long-term benefits of acting sooner.

The Psychology Behind Objections
Objections are often rooted in fear or uncertainty. Addressing the emotional component can help you break through resistance.

Proven Techniques for Handling Objections

  • Feel, Felt, Found:

    • "I understand how you feel."

    • "Others have felt the same."

    • "Here’s what they found when they worked with us."

  • Reframing: Shift the focus from challenges to solutions.

  • Storytelling: Share success stories to illustrate your value.

Conclusion:
Sales objections are stepping stones to closing the deal. With the right approach, you can turn resistance into agreement.

Overcome objections with ease—join our Sales Mastery program and boost your conversion rates!

With over two decades of experience, Saroj Bains stands at the forefront of delivering innovative technology solutions and services to both private and public sectors. Her track record speaks volumes, having generated millions in additional revenue for companies through her proven blueprint that navigates the complexities of selling.

Saroj is a qualified Sales Professional with expertise in Sales and Account Management. This qualification, combined with her extensive practical experience, has enabled her to secure deals and build lasting client relationships. Saroj’s journey from corporate success to empowering SMEs highlights her commitment to sharing her knowledge, mentoring, and guiding businesses toward growth.

Saroj Bains

With over two decades of experience, Saroj Bains stands at the forefront of delivering innovative technology solutions and services to both private and public sectors. Her track record speaks volumes, having generated millions in additional revenue for companies through her proven blueprint that navigates the complexities of selling. Saroj is a qualified Sales Professional with expertise in Sales and Account Management. This qualification, combined with her extensive practical experience, has enabled her to secure deals and build lasting client relationships. Saroj’s journey from corporate success to empowering SMEs highlights her commitment to sharing her knowledge, mentoring, and guiding businesses toward growth.

LinkedIn logo icon
Back to Blog